Pride is coming!
This means it’s just about that time when all of the big corporations come out of the woodworks to sell pride merch, adorn their storefronts with pride flags, and become our biggest fans.
We’re starting to see right through this yearly facade called “rainbow capitalism” or “pink capitalism” and instead are making the conscious effort to put money right back into the pocket of actual LGBTQ2S+ people.
Let’s be clear: visibility and acceptance are what the community wants – and needs – from all companies. Yet, this movement takes place 24/7, 365 days a year – not for one week.
Instead, let’s strut into the fabulous Pride events in style, rocking pride and LGBTQ2+ apparel from queer-owned stores across Canada - or as we like to call it, gay-nadian apparel. Let’s shop.
And rememeber: Looking after your sexual health is part of living with pride. Freddie helps LGBTQ2S+ people across Canada access PrEP, HIV prevention, and sexual health care online — discreetly, affirmingly, and from home.
Online Pride merch
The Freddie Collection
The Freddie Shop is an online storefront featuring limited-run merchandise designed to celebrate and support the Freddie community. From apparel and accessories to everyday essentials, each collection is intentionally created to feel thoughtful rather than mass-produced.
Sells: Clothing, tote bags, accessories, limited-edition merchandise
Location: Online
Queen City Pride
Queens, unite! Queen City Pride is an online shop with a huge range of items for sale, from home decor and flags to T-shirts. When you buy something from Queen City Pride, you are donating directly towards Regina, Saskatchewan’s 10-day celebration, “Queen City Pride Festival,” focused on education, entertainment and enlightenment!
Sells: Home decor, flags, clothing, masks, jewelry
Location: Online
Flamingo Market
Flamingo Market is an award-winning Online Marketplace that supports LGBTQ2S+ artists, businesses, and non-profits. They have a wide range of shopping options and rock for pride, including t-shirts, totes, accessories, etc.
Sells: Clothing, jewelry, face masks, accessories, stickers, prints
Location: Online
Neebing and Mary
With the focus on queer flags, pop culture, and protest, Neebing and Mary are here to help you spread the love at pride events across Canada. The shop sells lots of goodies that can be ordered online.
Sells: Pins, stickers and flags
Location: Online
Pin Ace
Deck out your clothing and accessories with cute, handcrafted pins and enamels that celebrate LGBTQ+ love and body positivity made by Darcy.
Sells: Pins and enamels
Location: Online
Get Real Movement
Get Real is a Canadian non-profit focused on fighting against 2SLGBTQ+ discrimination, racism, and bullying in schools, summer camps, and workplaces. When you shop their t-shirts, hoodies, and accessories, the merchandise funds their work. Win, win.
Sells: Clothing and accessories
Location: Online - some core staff in Toronto
Rainbow Certified
Rainbow Certified is for you if you are looking for cute, fun, colourful LGBTQ+ apparel and accessories. This sweet shop offers lovely additions to any pride outfit to help you stand out - for all the right reasons.
Sells: Clothing, accessories, patches and stickers
Location: Online
Six Up Shop
Six Up is a shop celebrating all the people, sexualities, and gender identities that make up the beautiful LGBTQ+ community with stickers, t-shirts, pins, tote bags, and accessories perfect for pride.
Sells: Clothing, stickers, pins, accessories and bags
Location: Online
Ontario Pride merch
Frizz Kid
Frizz Kid is a Toronto-based illustrator that makes products to pass on the message of empowerment and healing - and has been doing so since 2016. Frizz Kid has a great pride T-shirt that is lightweight and unisex.
Sells: Shirts and prints
Location: Toronto, Ontario
Muka
Muka is run and operated by four artists and lifelong friends in 2018, striving to create a more inclusive fashion line for people of intersectional identities. They sell a variety of items, including plenty of pride merch.
Sells: Accessories, pins, patches, earrings, clothing, and home decor
Location: Toronto, Ontario
An Nguyen Art
This quirky brand caters to people who “grew up dreaming of mermaids, unicorns and witches.” This year they’ve created a whimsical, unisex t-shirt for pride 2022.
Sells: Clothing, accessories, pins and patches
The Invisible Majority
The Invisible Majority has a serious goal to raise awareness, visibility and representation. It strives to empower the BIPOC and 2SLGBTQ+ community. This year they’ve released great t-shirts for pride.
Sells: Clothing and art
Location: Toronto, Ontario
Yohomo
Yohomo is a queer collective based in Toronto that hosts queer events, has an online blog for all things queer, and offers other great resources. They also have an incredible merch line designed and created by Toronto queer artists. They sell tanks, t-shirts, sweaters and tote bags.
Sells: Clothing and tote bags
SOAP
Ran by two queer folks, SOAP is a sneaky acronym for Operation Soap - which is what the Toronto police force ‘nicknamed’ their 1981 Toronto gay bathhouse raids - which had a lasting impact on the queer community. So, SOAP is reclaiming it - and you can too with their funky, psychedelic T-shirts, hoodies and hats.
Sells: Clothing, hats, and accessories
Queer Geekery
Find your niche and your people by rocking the quirky and fun designs made by a gay married couple in Toronto! “Power up your queer gear!” with their many graphic t-shirts, mugs, and hoodies.
Sells: Clothing, mugs and accessories
L’amour Propre
L’amour Propre exisits thanks to the work of Tal Meloche - a “gender queer, neurodivergent” person from Ontario! L’Amour-Propre, which translates to ‘Self Love,’ offers fabulous queer and sex-positive accessories plus engraved plastic name tags, clothing, and jewellery, all designed to make you feel confident and cool.
Sells: Accessories, name tags and jewelry
MakeShiftLove
Creative Keet Geniza makes thoughtful LGBTQ+ art based on her experiences navigating the world as a “fat, femme, bi woman of colour.” Her shop, MakeShiftLove, sells colourful prints, stickers, posters and other paper goods celebrating queerness and self-love.
Sells: Prints, stickers, posters and other paper goods
Grapefruit
Grapefruit is a trendy LGBTQ+ clothing shop in the Village, Toronto (so you can shop in person or online!) started in 2019 by two gay besties who dreamed of supporting the community through an inclusive range of clothes. They sell accessories, home goods, underwear, shorts, and shirts.
Sells: Accessories, home goods, underwear, and clothing.
Watson & Lou
Selling altered fine china, this queer-owned vintage shop sells conversation pieces you’ll want at your Pride brunch, with decals like, “Everyone wants a revolution, but no one wants to do the dishes,” and “Femme the future.”
Sells: Accessories, art decor, houseware, books, body care, and stationary
Location: Petersborough, Ontario
Dust on My Boots
Let the creative Erin M do the talking for you by adding one of their pins and stickers onto your outfit for a pride event!
Sells: pins and stickers
Location: Toronto, Ontario
Glad Day Bookshop
The Glad Day Bookshop is a Canadian institution whose goal is to educate and share LGTBQ+ literature and history. In addition to great books, they also sell plenty of LGBTQ+ and pride merchandise like prints, stickers, pins, patches, flags and keychains. The store opened in Toronto back in 1970.
Sells: Prints, stickers, pins, patches, flags, and keychains
Location: Toronto, Ontario
Out On The Street
Out On The Street is a Toronto-based online store that truly has it all! Their store includes sex-positive toys/apparel, clothing, and accessories. Check them out.
Sells: Sex toys, clothing, and accessories
Location: Toronto, Ontario/Online
Grrrl Spells
Grrrl Spells serves up witchy and bitchy vibes that are perfect for pride. This Toronto-based shop offers mysteriously dark accessories, clothing, stickers, patches and prints. Spooky!
Sells: Accessories, clothing, stickers, patches and prints
The Night Forest Shop
Take on the night with accessories and pins from The Night Forest Shop, a quirky shop that celebrates nature and all things queer!
Sell: Pins, accessories
Location: Guelph, Ontario
Aadhe Clothing
Led by the creative multidisciplinary queer, non-binary south Asian artist Aman Gill, based in Toronto, Aadhe is a uni-sex street clothing brand that brings together street art and inclusivity.
Sells: Clothing
Pack Animal Co
Pack Animal Co is a company designed for everybody and every gender! You’ll need the right undies and binders to feel extra comfortable while enjoying pride, so why not shop the options from Pack Animal?
Sells: Undergarments, binders
Location: Toronto, Ontario
Luck ‘n Lavender Studio
Luck and Lavender Studio is the love child of KJ Forman, a queer, non-binary feminist artist from Ottawa. Their products, including pins, hoodies, and other accessories, are designed to highlight their LGBTQ experience while being sex-positive.
Sells: Pins, clothing, and accessories
Prickly Cactus Collage
You’ll find something distinct and cool when you shop the extensive goodies made by Toronto artist Catherine Jones at their shop, the Prickly Cactus Collage. The shop sells pins and magnets based on LGBTQ+ and feminist values.
Sells: Pins and magnets
Toni Marlow
Toni Marlow is “a statement undergarment brand” from the east coast of Canada. Everything they make is produced locally, with body positivity and comfort at the forefront. Put on one of these undergarments, and you’ll be able to dance all night!
Sell: Undergarments
Location: Toronto, Ontario
Quebec Pride merch
Yas Petit Poulet
Yas Petit Poulet is run by creative Elyas Salame, a Lebanese Queer illustrator and designer based in Montreal whose products focus on the queer identity and experience - with a hint of science. You’ll find clothing, accessories, magnets, stickers, hats, bags, and plenty more at their shop. When you shop with Yas Petit Poulet, 15% of the profit supports three organizations that impact BIPOC lives.
Sells: Clothing, accessories, magnets, stickers, hats, bags, prints, mugs
Location: Montreal, Quebec
Love Struck Prints
Love Struck Prints offers clothing, accessories, illustrations and other cute stuff made by creative queer Genevieve Darling. Her creative outlet to be enjoyed by you includes pins, t-shirts, bags - and even baby clothes. Yay!
Sells: Clothing for adults and babies
Location: Montreal, Quebec
Alberta Pride Merch
Chubby Fem Thrift
Chubby Fem Thrift built their brand as a way to express the owner’s creative side while supporting the queer community and supporting body positivity.
Sells: Vintage clothing, cards, clothing, stickers, magnets, shoes, and wallets
Location: Edmonton, Alberta
Little Rainbow Paper Co
Show your pride with patches and pins made by Little Rainbow Paper Co. This Calgary-based company is run by Heather, who is dedicated to selling products that strive to reflect, affirm and celebrate humans precisely as they are.
Sells: Patches, stickers and pins
Location: Calgary, Alberta
The Quilt Bag
The Quilt Bag, located in Edmonton, is a charming shop that sells various products and artwork made for and by the queer community. Their pride collection is expansive, including accessories, flags, T-shirts, and plenty more.
Sells: Prints, stickers, patches, pins, artwork, clothing, accessories, and flags.
Location: Edmonton, Alberta
The Lil Embroidebee
Buzz on over to the Lil Embroidebee, who is dedicated to celebrating all things queer with their creative art and embroidery that is focused on all things gay and nature!
Sells: Patches
Location: Edmonton, Alberta
British Columbia Pride merch
Peau De Loup
Peau De Loup is a Vancouver-based clothing brand that challenges the binary and has been since 2012! They sell suits, button-ups, t-shirts, and accessories. Peau De Loup wants to challenge gender norms one outfit at a time.
Sells: Clothing and accessories
Location: Vancouver, BC
Your Open Closet
To have a fantastic pride, you’ll want to feel comfortable the entire day - it’s often a long day, after all! Your Open Closet makes gender-affirming under-garments for everyone.
Sells: Undergarments and binders
Location: Vancouver, BC
B Team Apparel
B Team Apparel is run by Breanne Williamson, a lesbian content creator based in Vancouver. B Team Apparel offers t-shirts, sweaters, accessories and hats that don’t worry about gender but fashion and comfort.
Sells: Clothing and accessories
Location: Vancouver, BC
Little Sisters Books and Art Emporium
Little Sister’s is an iconic part of Vancouver history - and queer history. While primarily a sex-positive and book shop, it sells oodles of pride merch to enjoy the celebrations like t-shirts, flags, pins, accessories, and more! The shop opened its doors back in 1983 and has since survived, cemented to the city and its people.
Sells: Books, art, flags, accessories, clothing, pins, and stickers
Location: Vancouver, BC
Brandy Mar Designs
Brandy, who runs the shop, refers to Brandy Mars Designs as “the gayest lil’ gift shop in all the land!” Brandy Mar Designs started as a fun and silly side hustle and is now an established business selling creative designs and more.
Sells: Art prints, wrapping paper, cups, chocolate, rugs, wellness products, calendars, apparel, puzzles, and children’s books.
Location: Vancouver, BC
Top Drawers
Nestled in the heart of Vancouver’s gay village, Top Drawers is a clothing store that sells clothes to show off your personality and style. Top Drawers sells, of course, undergarments but also t-shirts, tanks, bottoms, accessories, sex toys and pride garments.
Sells: Sex toys, clothing, and accessories
Location: Vancouver, BC
Meryk’s Creative Studios
Meryk’s Creative Studio is run by a Queer Vancouver-based multidisciplinary artist who makes fun and creative stickers, pins, badges, and more to show your pride!
Sells: Stickers, pins, and badges
Location: Vancouver , BC
Did you know?
Many people discover Freddie through PrEP, but we also support HIV care and additional sexual health needs through one platform.
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